Prepared by
Yev Beg | Co-Founder
Technical Project Overview: Streaming Platform
Prepared for
Kingsley Okundaye
Date
December 14, 2025
Project Overview
This project focuses on building a scalable, multi-platform streaming platform for on-demand and content across web, iOS, and Android.
The platform will include a secure content management system, hybrid monetization (free + subscription), multi-profile user accounts, and a data layer designed to track engagement, watch time, churn, and regional performance.
Built with scalability and performance in mind, the system is structured to support future expansion into live TV, live events, and additional markets.
The approach is for a production-ready launch today with a strong technical foundation for long-term growth and potential acquisition opportunities.
Scope of Work
1. Platform Scope
The platform will be developed as a full multi-platform streaming solution, designed to deliver a consistent and high-performance experience across web and mobile devices. The initial rollout will prioritize speed to market and stability, with a phased launch strategy that allows for rapid iteration and expansion.
1. Platform Scope
The platform will be developed as a full multi-platform streaming solution, designed to deliver a consistent and high-performance experience across web and mobile devices. The initial rollout will prioritize speed to market and stability, with a phased launch strategy that allows for rapid iteration and expansion.
1. Platform Scope
The platform will be developed as a full multi-platform streaming solution, designed to deliver a consistent and high-performance experience across web and mobile devices. The initial rollout will prioritize speed to market and stability, with a phased launch strategy that allows for rapid iteration and expansion.
2. Content Types
The platform will initially focus on high-quality on-demand content and controlled user-generated media, ensuring strong content standards while allowing for future expansion. To maintain platform integrity and brand quality, user-generated content will follow an approval-based model, enabling selected creators and partners to operate verified channels. Live TV and live event streaming are planned as a future phase once the core platform is established and scaled.
2. Content Types
The platform will initially focus on high-quality on-demand content and controlled user-generated media, ensuring strong content standards while allowing for future expansion. To maintain platform integrity and brand quality, user-generated content will follow an approval-based model, enabling selected creators and partners to operate verified channels. Live TV and live event streaming are planned as a future phase once the core platform is established and scaled.
2. Content Types
The platform will initially focus on high-quality on-demand content and controlled user-generated media, ensuring strong content standards while allowing for future expansion. To maintain platform integrity and brand quality, user-generated content will follow an approval-based model, enabling selected creators and partners to operate verified channels. Live TV and live event streaming are planned as a future phase once the core platform is established and scaled.
3. Content Ownership & Management
All primary content on the platform will be owned or licensed directly by the client, including original film productions. This ensures full control over distribution, rights management, and future monetization. Live TV content acquisition is planned for a post-MVP phase, with a target timeline around Summer 2026, potentially supported by the acquisition of a local TV station. The content management system will be designed to support current needs while remaining flexible enough to accommodate future broadcast and partner integrations.
3. Content Ownership & Management
All primary content on the platform will be owned or licensed directly by the client, including original film productions. This ensures full control over distribution, rights management, and future monetization. Live TV content acquisition is planned for a post-MVP phase, with a target timeline around Summer 2026, potentially supported by the acquisition of a local TV station. The content management system will be designed to support current needs while remaining flexible enough to accommodate future broadcast and partner integrations.
3. Content Ownership & Management
All primary content on the platform will be owned or licensed directly by the client, including original film productions. This ensures full control over distribution, rights management, and future monetization. Live TV content acquisition is planned for a post-MVP phase, with a target timeline around Summer 2026, potentially supported by the acquisition of a local TV station. The content management system will be designed to support current needs while remaining flexible enough to accommodate future broadcast and partner integrations.
4. Monetization Model
The platform will launch with a hybrid monetization model designed to balance user growth and recurring revenue. This approach enables broad market adoption through a free, ad-supported tier while offering a premium subscription tier for users seeking an uninterrupted viewing experience. The monetization structure is intentionally kept simple at launch, with flexibility to introduce additional revenue streams as the platform scales.
4. Monetization Model
The platform will launch with a hybrid monetization model designed to balance user growth and recurring revenue. This approach enables broad market adoption through a free, ad-supported tier while offering a premium subscription tier for users seeking an uninterrupted viewing experience. The monetization structure is intentionally kept simple at launch, with flexibility to introduce additional revenue streams as the platform scales.
4. Monetization Model
The platform will launch with a hybrid monetization model designed to balance user growth and recurring revenue. This approach enables broad market adoption through a free, ad-supported tier while offering a premium subscription tier for users seeking an uninterrupted viewing experience. The monetization structure is intentionally kept simple at launch, with flexibility to introduce additional revenue streams as the platform scales.
5. Target Regions
The platform is planned for an initial multi-region launch to support a diverse global user base. Regional rollout is designed to balance performance, scalability, and operational efficiency, ensuring reliable streaming quality while allowing for future market expansion. Regional considerations such as latency and content delivery are addressed at the infrastructure level to support consistent user experience across all launch markets.
5. Target Regions
The platform is planned for an initial multi-region launch to support a diverse global user base. Regional rollout is designed to balance performance, scalability, and operational efficiency, ensuring reliable streaming quality while allowing for future market expansion. Regional considerations such as latency and content delivery are addressed at the infrastructure level to support consistent user experience across all launch markets.
5. Target Regions
The platform is planned for an initial multi-region launch to support a diverse global user base. Regional rollout is designed to balance performance, scalability, and operational efficiency, ensuring reliable streaming quality while allowing for future market expansion. Regional considerations such as latency and content delivery are addressed at the infrastructure level to support consistent user experience across all launch markets.
6. User Accounts & Profiles
The platform will launch with a streamlined user account system focused on simplicity, performance, and scalability. The initial account structure is designed to support core authentication and subscription management while allowing for future expansion into more advanced profile-based experiences as the platform grows.
6. User Accounts & Profiles
The platform will launch with a streamlined user account system focused on simplicity, performance, and scalability. The initial account structure is designed to support core authentication and subscription management while allowing for future expansion into more advanced profile-based experiences as the platform grows.
6. User Accounts & Profiles
The platform will launch with a streamlined user account system focused on simplicity, performance, and scalability. The initial account structure is designed to support core authentication and subscription management while allowing for future expansion into more advanced profile-based experiences as the platform grows.
7. Data & Analytics Goals (Post-MVP)
The platform’s data and analytics layer is planned as a strategic asset rather than an MVP dependency. While basic operational metrics will exist at launch, advanced analytics will be developed in later phases to support long-term decision-making, platform optimization, and future acquisition or partnership discussions.
7. Data & Analytics Goals (Post-MVP)
The platform’s data and analytics layer is planned as a strategic asset rather than an MVP dependency. While basic operational metrics will exist at launch, advanced analytics will be developed in later phases to support long-term decision-making, platform optimization, and future acquisition or partnership discussions.
7. Data & Analytics Goals (Post-MVP)
The platform’s data and analytics layer is planned as a strategic asset rather than an MVP dependency. While basic operational metrics will exist at launch, advanced analytics will be developed in later phases to support long-term decision-making, platform optimization, and future acquisition or partnership discussions.
8. Infrastructure Preferences
Infrastructure selection and architecture will have a focus on scalability, performance, and long-term strategic value. The platform will be built on industry-standard cloud infrastructure to ensure reliability, global reach, and compatibility with future growth or acquisition scenarios. While cost efficiency is a priority, infrastructure decisions will also consider best practices used by leading streaming platforms.
8. Infrastructure Preferences
Infrastructure selection and architecture will have a focus on scalability, performance, and long-term strategic value. The platform will be built on industry-standard cloud infrastructure to ensure reliability, global reach, and compatibility with future growth or acquisition scenarios. While cost efficiency is a priority, infrastructure decisions will also consider best practices used by leading streaming platforms.
8. Infrastructure Preferences
Infrastructure selection and architecture will have a focus on scalability, performance, and long-term strategic value. The platform will be built on industry-standard cloud infrastructure to ensure reliability, global reach, and compatibility with future growth or acquisition scenarios. While cost efficiency is a priority, infrastructure decisions will also consider best practices used by leading streaming platforms.
Technical Details
1. Platform Scope
1. Platform Scope
1. Platform Scope
The platform will launch as a full multi-platform solution, designed for accessibility, scalability, and phased rollout.
Initial launch platforms:
Web application
Android mobile application
Phase 1 extension:
IOS mobile application (scheduled approximately 2–4 weeks after Android launch)
Future platform expansion (post-MVP):
Smart TV and Android-based operating systems (e.g. Android TV, tvOS equivalents)
Additional device ecosystems to be evaluated during the scale phase
2. Content Types
2. Content Types
2. Content Types
On-Demand Content
Movies and TV shows presented in a Netflix / Hulu-style interface
Support for multiple resolutions and adaptive streaming
User-Generated Content (UGC)
Channel-based publishing model for creators and media partners
Approval-only onboarding for creators and TV networks
Content moderation and review workflow prior to publishing
Partner & Creator Management
Dedicated approval dashboard for partners and channels
Ability for partners to upload and manage their own media once approved
Future Content Expansion (Post-MVP)
Live TV channel integration
Live event streaming
Scalable ingestion pipeline for real-time content
On-Demand Content
Movies and TV shows presented in a Netflix / Hulu-style interface
Support for multiple resolutions and adaptive streaming
User-Generated Content (UGC)
Channel-based publishing model for creators and media partners
Approval-only onboarding for creators and TV networks
Content moderation and review workflow prior to publishing
Partner & Creator Management
Dedicated approval dashboard for partners and channels
Ability for partners to upload and manage their own media once approved
Future Content Expansion (Post-MVP)
Live TV channel integration
Live event streaming
Scalable ingestion pipeline for real-time content
On-Demand Content
Movies and TV shows presented in a Netflix / Hulu-style interface
Support for multiple resolutions and adaptive streaming
User-Generated Content (UGC)
Channel-based publishing model for creators and media partners
Approval-only onboarding for creators and TV networks
Content moderation and review workflow prior to publishing
Partner & Creator Management
Dedicated approval dashboard for partners and channels
Ability for partners to upload and manage their own media once approved
Future Content Expansion (Post-MVP)
Live TV channel integration
Live event streaming
Scalable ingestion pipeline for real-time content
3. Content Ownership & Management
Content Ownership
Client-owned and licensed content
Support for original productions and licensed media
Rights-aware content structure to support future regional restrictions
Content Upload & Administration
Manual content uploads through a secure admin dashboard
Bulk upload functionality for approved partners and content libraries
Digital Rights Management (DRM)
Encryption of video content to prevent unauthorized downloading or playback
Access control based on user authentication, subscription status, and region
Usage limitations such as device limits and viewing rules
Anti-piracy safeguards aligned with industry best practices
Subtitles & Multi-Language Audio
Support for subtitle files (e.g. SRT) and multiple audio tracks
Subtitle and audio assets to be provided by content owners or partners
Automated subtitle generation may be evaluated in later phases, but is not included in the MVP
Advanced Content Recommendation
Leverages user behavior, interests, and advanced analytics to maximize user engagement and time spent on the platform
Content Ownership
Client-owned and licensed content
Support for original productions and licensed media
Rights-aware content structure to support future regional restrictions
Content Upload & Administration
Manual content uploads through a secure admin dashboard
Bulk upload functionality for approved partners and content libraries
Digital Rights Management (DRM)
Encryption of video content to prevent unauthorized downloading or playback
Access control based on user authentication, subscription status, and region
Usage limitations such as device limits and viewing rules
Anti-piracy safeguards aligned with industry best practices
Subtitles & Multi-Language Audio
Support for subtitle files (e.g. SRT) and multiple audio tracks
Subtitle and audio assets to be provided by content owners or partners
Automated subtitle generation may be evaluated in later phases, but is not included in the MVP
Advanced Content Recommendation
Leverages user behavior, interests, and advanced analytics to maximize user engagement and time spent on the platform
Content Ownership
Client-owned and licensed content
Support for original productions and licensed media
Rights-aware content structure to support future regional restrictions
Content Upload & Administration
Manual content uploads through a secure admin dashboard
Bulk upload functionality for approved partners and content libraries
Digital Rights Management (DRM)
Encryption of video content to prevent unauthorized downloading or playback
Access control based on user authentication, subscription status, and region
Usage limitations such as device limits and viewing rules
Anti-piracy safeguards aligned with industry best practices
Subtitles & Multi-Language Audio
Support for subtitle files (e.g. SRT) and multiple audio tracks
Subtitle and audio assets to be provided by content owners or partners
Automated subtitle generation may be evaluated in later phases, but is not included in the MVP
Advanced Content Recommendation
Leverages user behavior, interests, and advanced analytics to maximize user engagement and time spent on the platform
4. Monetization Model
Hybrid Revenue Model
Free tier supported by advertising
Premium subscription tier similar to Netflix / Hulu
Subscriptions
Recurring monthly billing
Subscription management via user accounts
Upgrade and downgrade support between free and premium tiers
Payments & PSP Integration
Single primary payment service provider (PSP) used across all regions at launch
PSP selected for global coverage, reliability, and cost efficiency
Architecture designed to support additional regional PSPs in future phases if required
Future Monetization (Post-MVP)
Pay-per-view events
Additional subscription tiers or bundles
Region-specific monetization strategies
Hybrid Revenue Model
Free tier supported by advertising
Premium subscription tier similar to Netflix / Hulu
Subscriptions
Recurring monthly billing
Subscription management via user accounts
Upgrade and downgrade support between free and premium tiers
Payments & PSP Integration
Single primary payment service provider (PSP) used across all regions at launch
PSP selected for global coverage, reliability, and cost efficiency
Architecture designed to support additional regional PSPs in future phases if required
Future Monetization (Post-MVP)
Pay-per-view events
Additional subscription tiers or bundles
Region-specific monetization strategies
Hybrid Revenue Model
Free tier supported by advertising
Premium subscription tier similar to Netflix / Hulu
Subscriptions
Recurring monthly billing
Subscription management via user accounts
Upgrade and downgrade support between free and premium tiers
Payments & PSP Integration
Single primary payment service provider (PSP) used across all regions at launch
PSP selected for global coverage, reliability, and cost efficiency
Architecture designed to support additional regional PSPs in future phases if required
Future Monetization (Post-MVP)
Pay-per-view events
Additional subscription tiers or bundles
Region-specific monetization strategies
5. Target Regions
Initial Launch Regions
Nigeria
United States
Brazil
Europe
Performance & Latency
Streaming performance optimized through region-aware infrastructure
Server and content delivery locations selected to minimize latency for each region
CDN utilization to ensure fast content delivery across all markets
Infrastructure Alignment
Regional server placement and scaling strategy handled within the infrastructure architecture
AWS regions to be selected based on coverage, cost efficiency, and performance
Infrastructure details documented separately in the Infrastructure & Scalability section
Future Expansion
Additional regions can be enabled with minimal architectural changes
Regional rollout strategy to be refined as user demand grows
Initial Launch Regions
Nigeria
United States
Brazil
Europe
Performance & Latency
Streaming performance optimized through region-aware infrastructure
Server and content delivery locations selected to minimize latency for each region
CDN utilization to ensure fast content delivery across all markets
Infrastructure Alignment
Regional server placement and scaling strategy handled within the infrastructure architecture
AWS regions to be selected based on coverage, cost efficiency, and performance
Infrastructure details documented separately in the Infrastructure & Scalability section
Future Expansion
Additional regions can be enabled with minimal architectural changes
Regional rollout strategy to be refined as user demand grows
Initial Launch Regions
Nigeria
United States
Brazil
Europe
Performance & Latency
Streaming performance optimized through region-aware infrastructure
Server and content delivery locations selected to minimize latency for each region
CDN utilization to ensure fast content delivery across all markets
Infrastructure Alignment
Regional server placement and scaling strategy handled within the infrastructure architecture
AWS regions to be selected based on coverage, cost efficiency, and performance
Infrastructure details documented separately in the Infrastructure & Scalability section
Future Expansion
Additional regions can be enabled with minimal architectural changes
Regional rollout strategy to be refined as user demand grows
6. User Accounts & Profiles
User Accounts (MVP)
Single-profile user accounts
Secure authentication and account management
Subscription status tied directly to user accounts
Multi-Profile Support (Post-MVP)
Architecture prepared to support multi-profile functionality similar to Netflix
Profile-level data structures planned during MVP development
Full multi-profile functionality not included in the initial MVP scope
Parental Controls (Future Phase)
Profile-level content restrictions
Viewing and access controls
To be evaluated and implemented based on future requirements
User Accounts (MVP)
Single-profile user accounts
Secure authentication and account management
Subscription status tied directly to user accounts
Multi-Profile Support (Post-MVP)
Architecture prepared to support multi-profile functionality similar to Netflix
Profile-level data structures planned during MVP development
Full multi-profile functionality not included in the initial MVP scope
Parental Controls (Future Phase)
Profile-level content restrictions
Viewing and access controls
To be evaluated and implemented based on future requirements
User Accounts (MVP)
Single-profile user accounts
Secure authentication and account management
Subscription status tied directly to user accounts
Multi-Profile Support (Post-MVP)
Architecture prepared to support multi-profile functionality similar to Netflix
Profile-level data structures planned during MVP development
Full multi-profile functionality not included in the initial MVP scope
Parental Controls (Future Phase)
Profile-level content restrictions
Viewing and access controls
To be evaluated and implemented based on future requirements
7. Data & Analytics Goals (Post-MVP)
Core Metrics
User engagement patterns
Watch time and content performance
Churn and retention trends
Geographic and regional usage data
Advanced Streaming Analytics
Viewing behavior across devices and regions
Content performance insights comparable to major streaming platforms such as Netflix and Hulu
Audience segmentation and usage trends
Strategic Value
Data structured for investor and partner reporting
Support for long-term growth planning and monetization optimization
Foundation for future data-sharing, insights, or acquisition conversations
Core Metrics
User engagement patterns
Watch time and content performance
Churn and retention trends
Geographic and regional usage data
Advanced Streaming Analytics
Viewing behavior across devices and regions
Content performance insights comparable to major streaming platforms such as Netflix and Hulu
Audience segmentation and usage trends
Strategic Value
Data structured for investor and partner reporting
Support for long-term growth planning and monetization optimization
Foundation for future data-sharing, insights, or acquisition conversations
Core Metrics
User engagement patterns
Watch time and content performance
Churn and retention trends
Geographic and regional usage data
Advanced Streaming Analytics
Viewing behavior across devices and regions
Content performance insights comparable to major streaming platforms such as Netflix and Hulu
Audience segmentation and usage trends
Strategic Value
Data structured for investor and partner reporting
Support for long-term growth planning and monetization optimization
Foundation for future data-sharing, insights, or acquisition conversations
8. Infrastructure Preferences
Cloud Provider
AWS selected as the primary infrastructure provider
Industry standard for large-scale streaming platforms
Strong alignment with investor and acquisition expectations
Balanced approach between cost efficiency and enterprise-grade reliability
Regional Server Strategy
United States:
us-east-1 / us-east-2 and us-west-2 for optimal coverage and redundancy
Brazil:
sa-east-1 as the primary region for South American users
Europe:
eu-west-1 for general EU coverage
eu-central-1 for regions with stricter data residency needs (e.g. Germany)
Nigeria / Africa:
af-south-1 (Cape Town) as the closest AWS region
Performance enhanced through CDN and edge caching for West African users
Content Delivery & Performance
Global CDN (e.g. AWS CloudFront) to reduce latency
Adaptive streaming and edge caching for consistent playback quality
Architecture designed to scale with increased traffic and regional expansion
Priority
Most cost-efficient solution without compromising scalability, reliability, or long-term platform value
Cloud Provider
AWS selected as the primary infrastructure provider
Industry standard for large-scale streaming platforms
Strong alignment with investor and acquisition expectations
Balanced approach between cost efficiency and enterprise-grade reliability
Regional Server Strategy
United States:
us-east-1 / us-east-2 and us-west-2 for optimal coverage and redundancy
Brazil:
sa-east-1 as the primary region for South American users
Europe:
eu-west-1 for general EU coverage
eu-central-1 for regions with stricter data residency needs (e.g. Germany)
Nigeria / Africa:
af-south-1 (Cape Town) as the closest AWS region
Performance enhanced through CDN and edge caching for West African users
Content Delivery & Performance
Global CDN (e.g. AWS CloudFront) to reduce latency
Adaptive streaming and edge caching for consistent playback quality
Architecture designed to scale with increased traffic and regional expansion
Priority
Most cost-efficient solution without compromising scalability, reliability, or long-term platform value
Cloud Provider
AWS selected as the primary infrastructure provider
Industry standard for large-scale streaming platforms
Strong alignment with investor and acquisition expectations
Balanced approach between cost efficiency and enterprise-grade reliability
Regional Server Strategy
United States:
us-east-1 / us-east-2 and us-west-2 for optimal coverage and redundancy
Brazil:
sa-east-1 as the primary region for South American users
Europe:
eu-west-1 for general EU coverage
eu-central-1 for regions with stricter data residency needs (e.g. Germany)
Nigeria / Africa:
af-south-1 (Cape Town) as the closest AWS region
Performance enhanced through CDN and edge caching for West African users
Content Delivery & Performance
Global CDN (e.g. AWS CloudFront) to reduce latency
Adaptive streaming and edge caching for consistent playback quality
Architecture designed to scale with increased traffic and regional expansion
Priority
Most cost-efficient solution without compromising scalability, reliability, or long-term platform value
Timeline
Design Phase
Development Phase
Testing and Deployment
Week 1
Week 2-5
Weeks 6-9
Week 10
Week 1 - 2
Week 1 - 2
Week 1 - 2
Design Phase
Design Phase
Design Phase
Week 2 - 3
Week 2 - 3
Week 2 - 3
Development Phase
Development Phase
Development Phase
Week 4
Week 4
Week 4
QA & Testing
QA & Testing
QA & Testing
Pricing
Next Steps
1
Confirm Scope & Milestones
2
Schedule kickoff date
3
Technical Planning
4
Development and Technical Execution
$68,762
Total Project
Payment Terms
Development Kickoff: $34,381
Midpoint Delivery $17,190.5
Final Handoff $17,190.5
This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.
Looking forward to working together.
Best regards,