Prepared by

Yev Beg | Co-Founder & CEO

Sales Outreach & Infrastructure for Five Sparkles RE

Prepared for

Gesh Pahlevan

Date

January 19, 2026

Project Overview

This project focuses on building a complete outbound sales system tailored for a Dubai-based real estate brokerage. The system is designed to drive immediate results through live outbound calling, while laying the groundwork for long-term scalability through team training, SOPs, and lead management infrastructure.

Over the course of one intensive week, our team will work on-site to personally handle outreach to a pre-qualified list of over 500 leads. This phase includes script creation, A/B testing across buyer personas and regions, CRM setup, and daily performance reviews, allowing us to optimize messaging based on real call outcomes.

In parallel, we will spend dedicated time with the client to understand their brand positioning, communication tone, and market presence. This ensures that all scripts, follow-ups, and training materials are aligned with the brokerage’s unique voice and credibility goals.

By the end of the project, the brokerage will have a proven outreach strategy, a trained internal team, and a replicable system for lead engagement, including custom playbooks, messaging templates, KPI structures, and the option to onboard a dedicated setter that we recruit for ongoing outreach.

Scope of Work

1. Business Deep Dive & Positioning

We’ll sit with you in person to understand your real estate positioning, ideal clients, and how you want to come across on calls. This includes tone, credibility, and overall first impression. Everything we create — scripts, objections, follow-ups — will reflect that from the start.

1. Business Deep Dive & Positioning

We’ll sit with you in person to understand your real estate positioning, ideal clients, and how you want to come across on calls. This includes tone, credibility, and overall first impression. Everything we create — scripts, objections, follow-ups — will reflect that from the start.

1. Business Deep Dive & Positioning

We’ll sit with you in person to understand your real estate positioning, ideal clients, and how you want to come across on calls. This includes tone, credibility, and overall first impression. Everything we create — scripts, objections, follow-ups — will reflect that from the start.

2. Buyer Persona Mapping & Regional Scripts

We’ll break down your lead list by buyer region and deal type, then build 3–5 cold calling scripts tailored to each. This includes A/B tested openers, cultural nuance, and smart transitions based on objection or buyer profile. Scripts will be adjusted based on live feedback during calling.

2. Buyer Persona Mapping & Regional Scripts

We’ll break down your lead list by buyer region and deal type, then build 3–5 cold calling scripts tailored to each. This includes A/B tested openers, cultural nuance, and smart transitions based on objection or buyer profile. Scripts will be adjusted based on live feedback during calling.

2. Buyer Persona Mapping & Regional Scripts

We’ll break down your lead list by buyer region and deal type, then build 3–5 cold calling scripts tailored to each. This includes A/B tested openers, cultural nuance, and smart transitions based on objection or buyer profile. Scripts will be adjusted based on live feedback during calling.

3. CRM & Lead Tracker Setup

We’ll build a simple CRM or spreadsheet system to track calls, log objections, tag cold/warm/hot leads, and manage follow-ups. You’ll be able to see where every lead stands and what needs to happen next. No bloated software — just something you and your team will actually use.

3. CRM & Lead Tracker Setup

We’ll build a simple CRM or spreadsheet system to track calls, log objections, tag cold/warm/hot leads, and manage follow-ups. You’ll be able to see where every lead stands and what needs to happen next. No bloated software — just something you and your team will actually use.

3. CRM & Lead Tracker Setup

We’ll build a simple CRM or spreadsheet system to track calls, log objections, tag cold/warm/hot leads, and manage follow-ups. You’ll be able to see where every lead stands and what needs to happen next. No bloated software — just something you and your team will actually use.

4. WhatsApp & Email Follow-Up Templates

We’ll write 3–5 follow-up message sequences per region for both WhatsApp and email. Each SOP will clearly outline when to follow up based on what the client said during the initial call and where they’re from — ensuring the timing and tone feel natural. Every message will be crafted to feel relevant, not generic or pushy.

4. WhatsApp & Email Follow-Up Templates

We’ll write 3–5 follow-up message sequences per region for both WhatsApp and email. Each SOP will clearly outline when to follow up based on what the client said during the initial call and where they’re from — ensuring the timing and tone feel natural. Every message will be crafted to feel relevant, not generic or pushy.

4. WhatsApp & Email Follow-Up Templates

We’ll write 3–5 follow-up message sequences per region for both WhatsApp and email. Each SOP will clearly outline when to follow up based on what the client said during the initial call and where they’re from — ensuring the timing and tone feel natural. Every message will be crafted to feel relevant, not generic or pushy.

5. Live Outreach

We’ll personally handle all cold outreach for the first 500 leads during the setup week. Every call will be tracked with clear notes on responses, questions, and interest level. This gives you firsthand data on what’s resonating — and sets a clear standard for tone and approach moving forward.

5. Live Outreach

We’ll personally handle all cold outreach for the first 500 leads during the setup week. Every call will be tracked with clear notes on responses, questions, and interest level. This gives you firsthand data on what’s resonating — and sets a clear standard for tone and approach moving forward.

5. Live Outreach

We’ll personally handle all cold outreach for the first 500 leads during the setup week. Every call will be tracked with clear notes on responses, questions, and interest level. This gives you firsthand data on what’s resonating — and sets a clear standard for tone and approach moving forward.

6. Daily Reporting & Qualitative Insights

You’ll get clear daily updates on how leads are responding, which scripts are working, and what patterns are emerging. We’ll also include notes on tone, objections, and buyer behavior — so you’re not just tracking sales performance, but what’s actually building trust on these calls.

6. Daily Reporting & Qualitative Insights

You’ll get clear daily updates on how leads are responding, which scripts are working, and what patterns are emerging. We’ll also include notes on tone, objections, and buyer behavior — so you’re not just tracking sales performance, but what’s actually building trust on these calls.

6. Daily Reporting & Qualitative Insights

You’ll get clear daily updates on how leads are responding, which scripts are working, and what patterns are emerging. We’ll also include notes on tone, objections, and buyer behavior — so you’re not just tracking sales performance, but what’s actually building trust on these calls.

7. Objection Handling System (Rebuttal Library)

We’ll document the most common objections we encounter during live calls and write clear, situation-specific rebuttals. These responses will be tailored by region and deal type, and written to keep conversations moving forward without sounding scripted. This becomes your internal reference for future setters or reps.

7. Objection Handling System (Rebuttal Library)

We’ll document the most common objections we encounter during live calls and write clear, situation-specific rebuttals. These responses will be tailored by region and deal type, and written to keep conversations moving forward without sounding scripted. This becomes your internal reference for future setters or reps.

7. Objection Handling System (Rebuttal Library)

We’ll document the most common objections we encounter during live calls and write clear, situation-specific rebuttals. These responses will be tailored by region and deal type, and written to keep conversations moving forward without sounding scripted. This becomes your internal reference for future setters or reps.

8. Training Materials & SOPs for Internal Team

We’ll turn the full sales system into a set of easy-to-follow SOPs for future use. This includes scripts, CRM tracking habits, lead qualification steps, follow-up timing, and setter KPIs — all clearly outlined so anyone can be onboarded into the process quickly.

8. Training Materials & SOPs for Internal Team

We’ll turn the full sales system into a set of easy-to-follow SOPs for future use. This includes scripts, CRM tracking habits, lead qualification steps, follow-up timing, and setter KPIs — all clearly outlined so anyone can be onboarded into the process quickly.

8. Training Materials & SOPs for Internal Team

We’ll turn the full sales system into a set of easy-to-follow SOPs for future use. This includes scripts, CRM tracking habits, lead qualification steps, follow-up timing, and setter KPIs — all clearly outlined so anyone can be onboarded into the process quickly.

9. Setter Recruitment & Onboarding

Once the system is tested and working, we’ll help you recruit a qualified local setter. We’ll handle onboarding, share the full SOPs, and monitor their first few days on live calls to make sure the tone, timing, and lead flow are being followed properly.

9. Setter Recruitment & Onboarding

Once the system is tested and working, we’ll help you recruit a qualified local setter. We’ll handle onboarding, share the full SOPs, and monitor their first few days on live calls to make sure the tone, timing, and lead flow are being followed properly.

9. Setter Recruitment & Onboarding

Once the system is tested and working, we’ll help you recruit a qualified local setter. We’ll handle onboarding, share the full SOPs, and monitor their first few days on live calls to make sure the tone, timing, and lead flow are being followed properly.

10. Deal Forecast Report + Growth Plan

At the end of the rollout, we’ll give you a report breaking down how many warm and hot leads were generated, segmented by country and source. We’ll also share projected revenue potential and outline clear next steps for improving conversion and scaling lead volume over the next 30 days.

10. Deal Forecast Report + Growth Plan

At the end of the rollout, we’ll give you a report breaking down how many warm and hot leads were generated, segmented by country and source. We’ll also share projected revenue potential and outline clear next steps for improving conversion and scaling lead volume over the next 30 days.

10. Deal Forecast Report + Growth Plan

At the end of the rollout, we’ll give you a report breaking down how many warm and hot leads were generated, segmented by country and source. We’ll also share projected revenue potential and outline clear next steps for improving conversion and scaling lead volume over the next 30 days.

In-depth Breakdown

  1. Business Deep Dive & Positioning

  • 1-on-1 discussions with the founder to capture:

    • Brand voice and how you want to come across on calls

    • Past experiences in the Dubai market and current challenges

    • Specific preferences for tone, urgency, and deal pacing

  • An understanding of:

    • Your ideal customer profiles (investors, families, relocators, etc.)

    • Your top differentiators and credibility points

    • Any phrases or angles you do or don’t want your team using

  • A defined positioning summary that guides all messaging:

    • Scripts, follow-ups, WhatsApp messages, rebuttals, and tone

This step ensures that every touchpoint, from first call to close, feels consistent with your brand, your experience, and the way Five Sparkles wants to build it's longterm clients.

2. Buyer Persona Mapping & Regional Scripts

We’ll build 3 to 5 customized cold call scripts based on your most common lead types, including regional tone adjustments, buyer intent, and cultural nuance. This includes:

  • Persona breakdown for each major buyer segment:

    • Investors vs. end-users

    • Regional/cultural tone (e.g. Gulf buyer vs. European buyer vs. North American buyer)

    • Lead source-specific behavior (e.g. Property Finder vs. Bayut vs. mortgage portal)

  • For each script, we’ll write:

    • Multiple A/B tested openers that match the platform, urgency level, and persona

    • Rapport-building phrasing tailored to region and culture

    • Flexible transitions for different objection paths or buyer questions

  • Scripts are built to sound human, no robotic intros or generic one-size-fits-all messaging. They are meant to be a blueprint and not something followed robotically.

3. CRM & Lead Tracker Setup

We’ll build you a easy-to-use system to help you manage and follow up with leads properly.

This setup will include:

  • Lead categorization: cold, warm, hot, with notes on urgency, objections, and next steps

  • Fields to track:

    • Source (e.g., Property Finder, WhatsApp inquiry)

    • Region/country

    • Buyer type (investor, end-user)

    • Timeline, deal value, and status

    • Last touchpoint + next follow-up date

  • Status labels like “Needs Follow-Up,” “Viewing Booked,” “Waiting on Budget,” etc.

  • Call result dropdowns for speed + consistency

Everything will be structured in a way that you or a future sales reps can quickly update after each call, no unnecessary complexity, just a clear view of your pipeline at all times.

4. WhatsApp & Email Follow-Up Templates

We’ll create a bank of follow-up messages tailored to each lead’s region, intent, and stage in the pipeline. This includes:

  • Templates per region (e.g., GCC, Europe, Asia) up to 6 followups

  • Sequences for:

    • First follow-up

    • Re-engagement (if no reply)

    • Final soft-touch check-in

  • Templates will be written for both WhatsApp and email

  • Every message will feel natural and relationship-driven, without being pushy or aggressive

Each follow-up will be linked to what the buyer said in the initial call (e.g., “you mentioned you’re planning to visit Dubai next month”) and matched to cultural tone norms. Our SOP will also define when each follow-up should be sent based on region and call outcome, so your team knows exactly how to time communication and keep leads warm.

5. Live Outbound Calling

For the first 500 leads, we’ll personally handle 100% of the cold outreach to give you real-world insights and momentum.

  • All calls will be conducted by our team directly, from your office or remotely

  • We’ll document every conversation outcome, objection, tone, and conversion opportunity

  • The goal is to build authentic rapport, not hard-sell, and get real signals from buyers

  • Conversations will shape what your future setters say, how they say it, and what they avoid

This phase also allows us to test and refine tone, scripts, and objection handling in a real setting before handing it off to your internal team or future setters. That way they will be trained on real life experience from our end rather than theory.

6. Daily Reporting & Qualitative Insights

Throughout the live calling phase, we’ll compile structured reports at the end of each day covering both data and human insights.

  • Breakdown of call outcomes segmented by region, buyer type, and lead source

  • Notes on recurring objections, hesitation points, and common buyer questions

  • Commentary on what script angles or tones built trust — and what fell flat

  • Rapid feedback loop to improve scripts, transitions, and persona-specific responses

  • All insights will feed directly into the SOPs, follow-up systems, and objection library

This ensures the sales strategy evolves in real-time, based on what buyers are actually saying and responding to.

7. Objection Handling System (Rebuttal Library)

We’ll document the most common objections encountered during calls, across regions, buyer types, and deal stages, and write effective rebuttals for each one.

  • Clear, situational responses for common hesitations like “just browsing,” “need to check with family,” or “I’ll think about it”

  • Strategic language that builds credibility and gently guides the buyer forward (e.g. viewing, info request, WhatsApp follow-up)

  • Regionally sensitive phrasing to avoid cultural friction

  • Tone-matching examples to help reps respond without sounding pushy or overbearing

The final playbook becomes a live tool your team can reference in real time, especially for newer reps.

8. Training Materials & SOPs for Internal Team

We’ll package the full sales process into an internal knowledge base your team can use for onboarding and daily execution.

  • Sales call scripts tailored by region and buyer intent

  • Follow-up message templates (WhatsApp + email) mapped to specific buyer scenarios

  • SOPs for lead logging, pipeline updates, and daily call structure

  • Setter KPIs: suggested daily call volume, conversion benchmarks, lead status definitions

  • Reference sheet for tone, objection handling, and call etiquette

This ensures your team can operate consistently without needing constant supervision, and any future hires can plug in quickly.

9. Setter Recruitment & Onboarding

Once the system is validated and running smoothly, we’ll help you bring in a full-time setter to continue the outreach process.

  • Source and screen qualified setter candidates (local or remote)

  • Train selected setter using your new call scripts, CRM flow, and tone guidelines

  • Provide 2–3 days of shadowing and live support to ensure a smooth handoff

  • Create a tailored onboarding checklist for future hires

This lets you scale sustainably, without losing the quality or structure we’ve already put in place.

  1. Deal Forecast Report + Growth Plan

At the end of our engagement, we’ll deliver a clear snapshot of results and next steps:

  • A categorized list of hot and warm leads, tagged by country and source

  • Pipeline value estimate (based on expected conversion rates and commission structure)

  • A concise plan outlining how to maintain and build momentum

  • Strategic suggestions for ongoing outreach, follow-up improvements, and CRM use

This gives you a forward-looking view of your sales potential and a roadmap to keep things growing.

Why this works

We’re coming in with real U.S. sales experience, sitting next to you and personally doing the outreach. You’ll see how we handle tone, pacing, and trust - live, with your actual leads.

This isn’t theory. It’s high-level sales execution, shaped by years of closing deals in competitive markets. We’ve closed over 6-figure deals across multiple markets and have executed sales in over 7+ countries including USA, Netherlands, UAE, KSA, Turkey etc.

You get real leads, a proven system, and a sales foundation you can train others on, without ever relying on luck or “sales talent.”

Timeline

Planning & Set-up

Outbound Calling & Refining

Finalize systems & handoff

Day 1 & 2

Days 3-5

Days 6-7

Week 1 - 2

Days 1-2

Days 1-2

Design Phase

Design Phase

Design Phase

Week 2 - 3

Days 3-5

Days 3-5

Development Phase

Development Phase

Development Phase

Week 4

Days 6-7

Days 6-7

QA & Testing

Testing & Deployment

QA & Testing

Pricing

Next Steps

1

Confirm Scope & Milestones

2

Schedule kickoff date

3

Planning & Set-up

4

Being sales process

$2,874

Kick-off payment

Payment Terms outlined below

Investment Terms

Total Project Value $5,748

This covers:

  • Full sales system setup (scripts, CRM, SOPs, training, objection library, WhatsApp/email flows)

  • Full 7-day in-person lead gen sprint

  • 500+ cold calls

  • Coaching and team onboarding

Payment Plan:

1. $2,874 to kickoff. Setup & First Sprint

Covers:

  • Day 1–7 full execution (as outlined)

  • All assets, training, and scripts delivered

  • 100% of outreach for the first 500 leads

No commissions paid yet. We’re proving ourselves in this phase.

2. $2,874 Upon Delivery of 5 Qualified Leads

Definition: A qualified lead is someone who has:

  • Responded positively

  • Shown clear interest

  • Booked a viewing or committed to a second serious step (e.g., property tour, financial discussion)

We log all leads + conversations for full transparency.

You only pay the second half if we deliver. Simple as that.

3. Ongoing Commissions (Post-Revenue)

Once you close your first deal from these leads and earn commission that covers the initial investment(, we activate a performance-based revenue share:

  • x% of net agent commission per deal closed from our outreach (tracked with timestamps and lead logs)

  • Valid for x months post-engagement

We only get paid again if you do first.

A consulting firm or agency would charge $15K–$25K+ for this (minimum), and still wouldn’t do the outreach personally.

Total Project Value $5,748

This covers:

  • Full sales system setup (scripts, CRM, SOPs, training, objection library, WhatsApp/email flows)

  • Full 7-day in-person lead gen sprint

  • 500+ cold calls

  • Coaching and team onboarding

Payment Plan:

1. $2,874 to kickoff. Setup & First Sprint

Covers:

  • Day 1–7 full execution (as outlined)

  • All assets, training, and scripts delivered

  • 100% of outreach for the first 500 leads

No commissions paid yet. We’re proving ourselves in this phase.

2. $2,874 Upon Delivery of 5 Qualified Leads

Definition: A qualified lead is someone who has:

  • Responded positively

  • Shown clear interest

  • Booked a viewing or committed to a second serious step (e.g., property tour, financial discussion)

We log all leads + conversations for full transparency.

You only pay the second half if we deliver. Simple as that.

3. Ongoing Commissions (Post-Revenue)

Once you close your first deal from these leads and earn commission that covers the initial investment(, we activate a performance-based revenue share:

  • x% of net agent commission per deal closed from our outreach (tracked with timestamps and lead logs)

  • Valid for x months post-engagement

We only get paid again if you do first.

A consulting firm or agency would charge $15K–$25K+ for this (minimum), and still wouldn’t do the outreach personally.

Total Project Value $5,748

This covers:

  • Full sales system setup (scripts, CRM, SOPs, training, objection library, WhatsApp/email flows)

  • Full 7-day in-person lead gen sprint

  • 500+ cold calls

  • Coaching and team onboarding

Payment Plan:

1. $2,874 to kickoff. Setup & First Sprint

Covers:

  • Day 1–7 full execution (as outlined)

  • All assets, training, and scripts delivered

  • 100% of outreach for the first 500 leads

No commissions paid yet. We’re proving ourselves in this phase.

2. $2,874 Upon Delivery of 5 Qualified Leads

Definition: A qualified lead is someone who has:

  • Responded positively

  • Shown clear interest

  • Booked a viewing or committed to a second serious step (e.g., property tour, financial discussion)

We log all leads + conversations for full transparency.

You only pay the second half if we deliver. Simple as that.

3. Ongoing Commissions (Post-Revenue)

Once you close your first deal from these leads and earn commission that covers the initial investment(, we activate a performance-based revenue share:

  • x% of net agent commission per deal closed from our outreach (tracked with timestamps and lead logs)

  • Valid for x months post-engagement

We only get paid again if you do first.

A consulting firm or agency would charge $15K–$25K+ for this (minimum), and still wouldn’t do the outreach personally.

This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.

Looking forward to working together.

Best regards,

Yev Beg
Yev Beg
Yev Beg

Co-Founder & CEO