Prepared by

Yev Beg | Co-Founder & CEO

Lalafo Training and Hiring platform

Prepared for

Tatyana Kochereva

Date

February 13th, 2026

Project Objective

Lalafo is looking to attract and train large volumes candidates to convert the best of them into high-performing junior sales managers, without overloading HR and team leads. We propose building a custom, AI-powered sales training and hiring platform that lets candidates complete the entire learning and simulation process directly from their mobile phones, while giving Lalafo a centralized desktop dashboard to review performance and select the best people.

By automating the early stages of training and technical screening, this platform will allow Lalafo to:

  • Reduce HR and trainer time spent on basic education, screening calls, and repetitive explanations.

  • Scale hiring to hundreds or thousands of candidates per month without a corresponding increase in headcount.

  • Improve candidate quality, ensuring that only people who already understand the product, process, and sales basics reach the final interview.

The result is a repeatable, data-driven pipeline that continuously sources, trains, and pre-qualifies junior sales talent while your leaders focus on culture fit and final hiring decisions.

Scope of Work

Scope of Work

Scope of Work

1. Requirements & Experience Design

We will work with Lalafo to translate your hiring vision into a clear, mobile-first candidate journey and a practical admin workflow. This includes confirming the target role(s), language needs (Russian first), evaluation criteria, and success metrics, and then designing a simple, intuitive experience that candidates can complete on their phones and that your team can manage from a desktop dashboard.

1. Requirements & Experience Design

We will work with Lalafo to translate your hiring vision into a clear, mobile-first candidate journey and a practical admin workflow. This includes confirming the target role(s), language needs (Russian first), evaluation criteria, and success metrics, and then designing a simple, intuitive experience that candidates can complete on their phones and that your team can manage from a desktop dashboard.

1. Requirements & Experience Design

We will work with Lalafo to translate your hiring vision into a clear, mobile-first candidate journey and a practical admin workflow. This includes confirming the target role(s), language needs (Russian first), evaluation criteria, and success metrics, and then designing a simple, intuitive experience that candidates can complete on their phones and that your team can manage from a desktop dashboard.

2. Candidate Mobile Experience Implementation

We will build a responsive, mobile-first web experience that candidates can access directly from Instagram or other social media links. This will guide them through structured learning content, an AI-driven Russian-language sales simulation, automatic scoring and feedback, and a simple process to submit their results as part of an application for the junior sales manager role.

2. Candidate Mobile Experience Implementation

We will build a responsive, mobile-first web experience that candidates can access directly from Instagram or other social media links. This will guide them through structured learning content, an AI-driven Russian-language sales simulation, automatic scoring and feedback, and a simple process to submit their results as part of an application for the junior sales manager role.

2. Candidate Mobile Experience Implementation

We will build a responsive, mobile-first web experience that candidates can access directly from Instagram or other social media links. This will guide them through structured learning content, an AI-driven Russian-language sales simulation, automatic scoring and feedback, and a simple process to submit their results as part of an application for the junior sales manager role.

3. Admin Dashboard & Evaluation Tools

We will develop a desktop-based admin dashboard that consolidates all candidate activity in one place, including scores, attempts, transcripts, and (where applicable) recordings. The dashboard will allow Lalafo to quickly identify high-potential candidates, review their performance in detail, capture internal notes, and mark which candidates should be invited to a final, human-led interview.

3. Admin Dashboard & Evaluation Tools

We will develop a desktop-based admin dashboard that consolidates all candidate activity in one place, including scores, attempts, transcripts, and (where applicable) recordings. The dashboard will allow Lalafo to quickly identify high-potential candidates, review their performance in detail, capture internal notes, and mark which candidates should be invited to a final, human-led interview.

3. Admin Dashboard & Evaluation Tools

We will develop a desktop-based admin dashboard that consolidates all candidate activity in one place, including scores, attempts, transcripts, and (where applicable) recordings. The dashboard will allow Lalafo to quickly identify high-potential candidates, review their performance in detail, capture internal notes, and mark which candidates should be invited to a final, human-led interview.

4. Configuration, Testing & Demo Readiness

We will configure the platform’s evaluation logic to reflect Lalafo’s standards (passing score, key criteria, multiple attempts) and thoroughly test the end-to-end flow on mobile and desktop. The result will be a fully working demo environment, including at least one Russian-language sales scenario, that you can use in your internal discovery process and ongoing hiring, along with a short usage guide for your team.

4. Configuration, Testing & Demo Readiness

We will configure the platform’s evaluation logic to reflect Lalafo’s standards (passing score, key criteria, multiple attempts) and thoroughly test the end-to-end flow on mobile and desktop. The result will be a fully working demo environment, including at least one Russian-language sales scenario, that you can use in your internal discovery process and ongoing hiring, along with a short usage guide for your team.

4. Configuration, Testing & Demo Readiness

We will configure the platform’s evaluation logic to reflect Lalafo’s standards (passing score, key criteria, multiple attempts) and thoroughly test the end-to-end flow on mobile and desktop. The result will be a fully working demo environment, including at least one Russian-language sales scenario, that you can use in your internal discovery process and ongoing hiring, along with a short usage guide for your team.

Technical Details: Candidate Experience

Entry from social media:

Candidates access the platform via a link placed in Instagram ads or other social channels. The landing screen clearly explains that this is the official Lalafo Sales Manager training and application path.

Structured training path:

Candidates first go through a short training module on their phone, where they can:

  • Learn about Lalafo’s product and platform.

  • Understand how a proper sales call(scripts and objections) should be structured.

  • Get familiar with how Lalafo handles customers, tickets, and CRM-related processes.
    This step is self-paced and can be completed at any time, without HR involvement.

AI-driven sales simulation in Russian:

After training, candidates enter a realistic AI-powered sales conversation in Russian. The AI plays the role of a customer and reacts dynamically, allowing Lalafo to test:

  • How candidates communicate and explain value.

  • How they handle questions and objections.

  • How professionally they conduct the call.
    The simulation is designed to run smoothly on mobile devices, with simple controls and minimal friction.

Automatic scoring and feedback:

Once the simulation is complete, the system automatically:

  • Calculates an overall score (e.g., out of 100).

  • Breaks the score down by key criteria aligned with Lalafo’s standards (e.g., communication, objection handling, tonality, product knowledge).

  • Generates concise feedback in plain language that helps candidates understand their strengths and what to improve.

Multiple attempts and self-improvement:

  • Candidates can retry the simulation multiple times to improve both their skills and their score. This turns the platform into a training tool as well as a filter, reducing the need for Lalafo staff to do repetitive coaching at the very early stages.

Application submission based on score:

  • Once a candidate reaches or exceeds a configured threshold score, they can submit their result to Lalafo as part of their application for the junior sales manager role. At this point, the candidate:

    • Has demonstrated minimum required knowledge and skills.

    • Is ready to be evaluated on culture fit, values, and other human factors in a final, manual interview.

Technical Details – Admin Dashboard (Desktop)

On the Lalafo side, we will provide a desktop-based admin dashboard that consolidates all candidate data and makes it easy for Tatyana and her team to manage the hiring funnel:

Centralized candidate overview:

The dashboard presents a clear overview of everyone who has entered the training and simulation flow, including:

  • Number of candidates who have started and completed the process.

  • Overall distribution of scores and how many have passed the defined threshold.
    This gives management a quick, high-level view of the funnel at any time.

Candidate list for efficient screening:

Admins can see a list of candidates with key information at a glance, such as:

  • Best score achieved.

  • Number of attempts.

  • Status (in progress, completed and passed, completed but below threshold).

    This allows HR and hiring managers to quickly identify top performers and prioritize them for review.

Detailed view for individual candidates:

For deeper evaluation, each candidate has a detail view where admins can:

  • See the candidate’s best score and detailed breakdown by evaluation criteria.

  • Access the recording of the simulation (where implemented) and read the full transcript of what the candidate said (in Russian).

  • Review the AI-generated feedback the candidate received.

Configurable evaluation logic:

The system will be designed so that key evaluation parameters can be aligned with Lalafo’s specific needs, including:

  • The minimum passing score a candidate must reach before being considered.

  • The main criteria used for scoring (e.g., communication, objection handling, tonality, product knowledge) and their relative importance.

  • Whether candidates are allowed multiple attempts to improve their score.
    Over time, these settings can be refined as Lalafo observes which patterns lead to successful hires.

Timeline for system installation

Desing Phase

Development Phase

Testing and Deployment

Days 1-2

Days 3-10

Days 11-14

Week 1 - 2

Weeks 1-2

Week 1 - 2

Design Phase

Design Phase

Design Phase

Week 2 - 3

Weeks 3-8

Week 3-8

Development Phase

Development Phase

Development Phase

Week 4

Week 9-10

Week 9-10

QA & Testing

Testing & Apple Approval

Testing and Apple Approval

Next steps

1

Confirm Scope & Milestones

2

Schedule kickoff date

3

Technical Planning

4

Development and Technical Execution

$3,984

Upfront implementation fee

Upfront implementation fee

Upfront implementation fee

Payment Terms

Payment Terms

Payment Terms

Upfront payment: $3,984

Ongoing Optimization: $1348 / Month

Payment Options

Payment Options

Payment Options

Stripe

This overview serves as a framework for our collaboration. Please review and confirm your agreement to proceed.

We are looking forward to being your next partner.

Best regards,

Yev Beg
Yev Beg
Yev Beg

Co-Founder & CEO