Prepared by

Yev Beg | Co-Founder & CEO

AEO & GEO Visibility Optimization Proposal

Prepared for

Amberley Building Services

Date

January 27, 2026

Project Overview

Customer search behavior is shifting away from traditional search results toward AI-powered tools that generate direct answers and recommendations. Instead of comparing ads and links, customers are increasingly asking AI who to hire or which provider is most trusted in their area.


This project focuses on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to position the business as a recommended answer within AI-assisted search experiences. By structuring the business’s content for clarity, authority, and AI readability, we increase the likelihood of the business being referenced or recommended when customers search.


The result is increased exposure to customers who are actively looking to hire, not just browse. Being recommended by AI typically means fewer competitors in front of the customer, higher trust before the first call, and a shorter path from search to booking, helping generate more qualified inquiries and more closed business without increasing ad spend.

Scope of Work

Sales Pages

We assess how the business is currently represented across search engines and AI-generated answers, including how competitors are referenced within the same market. This establishes a baseline understanding of visibility, clarity, and authority, and identifies gaps that prevent the business from being accurately surfaced or recommended.

Sales Pages

We assess how the business is currently represented across search engines and AI-generated answers, including how competitors are referenced within the same market. This establishes a baseline understanding of visibility, clarity, and authority, and identifies gaps that prevent the business from being accurately surfaced or recommended.

Sales Pages

We assess how the business is currently represented across search engines and AI-generated answers, including how competitors are referenced within the same market. This establishes a baseline understanding of visibility, clarity, and authority, and identifies gaps that prevent the business from being accurately surfaced or recommended.

Sales Pages

We research how customers phrase service-related questions when using search engines and AI tools, focusing on high-intent queries relevant to the business’s services and locations. This ensures all content aligns with real customer demand rather than assumed or generic keywords.

Sales Pages

We research how customers phrase service-related questions when using search engines and AI tools, focusing on high-intent queries relevant to the business’s services and locations. This ensures all content aligns with real customer demand rather than assumed or generic keywords.

Sales Pages

We research how customers phrase service-related questions when using search engines and AI tools, focusing on high-intent queries relevant to the business’s services and locations. This ensures all content aligns with real customer demand rather than assumed or generic keywords.

Sales Pages

We review and optimize the business’s existing website or create a lightweight landing page where required. This includes structuring core service and location pages to clearly define offerings, service areas, and positioning in a format that supports AI comprehension and answer extraction.

Sales Pages

We review and optimize the business’s existing website or create a lightweight landing page where required. This includes structuring core service and location pages to clearly define offerings, service areas, and positioning in a format that supports AI comprehension and answer extraction.

Sales Pages

We review and optimize the business’s existing website or create a lightweight landing page where required. This includes structuring core service and location pages to clearly define offerings, service areas, and positioning in a format that supports AI comprehension and answer extraction.

Sales Pages

We create clear, high-intent FAQ content that answers the questions customers ask before they call or book. This includes pricing, timelines, service scope, local considerations, and common objections. The focus here is on helping customers make decisions faster by giving them direct, easy-to-understand answers.

Sales Pages

We create clear, high-intent FAQ content that answers the questions customers ask before they call or book. This includes pricing, timelines, service scope, local considerations, and common objections. The focus here is on helping customers make decisions faster by giving them direct, easy-to-understand answers.

Sales Pages

We create clear, high-intent FAQ content that answers the questions customers ask before they call or book. This includes pricing, timelines, service scope, local considerations, and common objections. The focus here is on helping customers make decisions faster by giving them direct, easy-to-understand answers.

Sales Pages

We technically structure existing pages and FAQs so search engines and AI systems can clearly extract, interpret, and reuse the information. This includes applying proper headings, consistent terminology, and technical markup where appropriate to remove ambiguity and ensure the content can be surfaced as direct answers or recommendations.

Sales Pages

We technically structure existing pages and FAQs so search engines and AI systems can clearly extract, interpret, and reuse the information. This includes applying proper headings, consistent terminology, and technical markup where appropriate to remove ambiguity and ensure the content can be surfaced as direct answers or recommendations.

Sales Pages

We technically structure existing pages and FAQs so search engines and AI systems can clearly extract, interpret, and reuse the information. This includes applying proper headings, consistent terminology, and technical markup where appropriate to remove ambiguity and ensure the content can be surfaced as direct answers or recommendations.

Sales Pages

We reinforce consistent positioning across owned digital assets to reduce ambiguity and strengthen authority signals. This alignment helps ensure AI systems receive clear, unified information about the business’s services, relevance, and credibility within its local market.

Sales Pages

We reinforce consistent positioning across owned digital assets to reduce ambiguity and strengthen authority signals. This alignment helps ensure AI systems receive clear, unified information about the business’s services, relevance, and credibility within its local market.

Sales Pages

We reinforce consistent positioning across owned digital assets to reduce ambiguity and strengthen authority signals. This alignment helps ensure AI systems receive clear, unified information about the business’s services, relevance, and credibility within its local market.

In-Depth Technical Details

1. AI & Search Visibility Assessment

What we do

  • Check what shows up today when people search your services and city on Google and AI tools

  • Identify which competitors are being surfaced and in what situations

  • Spot visibility blockers such as missing pages, unclear services, weak location signals, inconsistent information, or lack of FAQs

  • Create a baseline snapshot so we can compare before vs after

Why it matters

If systems cannot clearly understand what you do and where you operate, they will not surface or recommend your business.

2. Search & AI Intent Research

What we do

  • Identify the actual questions customers ask before hiring, not generic keywords

  • Focus on high-intent topics tied to buying decisions such as pricing, urgency, timelines, “near me,” comparisons, insurance, warranties, financing, and objections

  • Decide which questions are worth targeting based on business value

  • Map each priority question to specific pages that will be built or optimized

Why it matters

This ensures we build content around real buying intent instead of guessing what customers care about.

3. Website & Landing Page Optimization

What we do

  • Improve site structure so it is immediately clear what you do, who you serve, and where you serve

  • Build or improve the core pages that define your business:

    • Primary service pages

    • City or service-area pages where applicable

    • A clean and organized FAQ hub

  • Rewrite page content so it is specific, local, and easy to understand

  • Ensure pages clearly define services, coverage areas, and value proposition

Why it matters

Your website becomes the primary source search engines and AI tools use to understand and surface your business.

4. FAQ & Answer-Based Content Development

What we do

  • Write FAQs and answer sections based strictly on the questions identified in Section 2

  • Keep answers short, clear, and confident, no filler

  • Cover the questions that influence hiring decisions:

    • Pricing ranges and what affects cost

    • Timelines and process

    • Emergency situations

    • Warranty, licensing, and insurance

    • Common objections and misconceptions

    • Format content so it can be reused cleanly in snippets and AI-generated answers

Why it matters

This turns intent research into clear answers that help customers decide faster and improves eligibility for answer-based visibility.

5. AEO & GEO Technical Structuring

What we do

  • Structure pages so systems can easily extract and reuse content as answers

  • Keep terminology consistent across services and locations

  • Use proper headings, sections, and hierarchy so key information is not buried

  • Add structured data where it makes sense, especially FAQ schema

  • Remove ambiguity that blocks recommendations, such as vague service names or unclear locations

Why it matters

This is the technical layer that allows machines to confidently reuse your content as answers or recommendations.

6. Authority Signal Reinforcement

What we do

  • Make business details consistent everywhere that matters, including name, services, service areas, descriptions, and contact information

  • Align key external profiles so they reinforce your website instead of contradicting it

  • Prioritize channels that influence local trust signals:

    • Google Business Profile

    • Yelp and major directories

    • Bing Places and Apple Maps where relevant

    • LinkedIn business presence where applicable

  • Focus on consistency over volume, no spam listings

Why it matters

AI and search engines trust businesses that appear consistent, credible, and real across multiple trusted sources.

Scope of influence & Expectations

Influence

This work focuses on improving how search engines and AI systems understand and interpret your business. While no provider can control rankings or AI-generated outputs directly, we optimize the inputs these systems rely on to surface and recommend services.

What we actively optimize:

  • Clear service positioning and page structure

  • Eligibility for enhanced search results such as FAQs and featured answers

  • Alignment between customer queries and on-page content

  • Topical authority within your service category

  • Local relevance signals for your service areas

  • Contextual clarity

  • Removal of ambiguity that limits visibility

What we do not control:

  • Specific rankings or placement positions

  • Traffic volume or lead quantity

  • AI mentions or recommendations

  • “Page one” guarantees

  • Fixed timelines for improvement

Most clients begin to see improvements in impressions and visibility signals within 30–90 days, though results vary based on competition and existing site authority.

Expectations: How Success Is Evaluated

This project is set up so results are measured clearly for both sides. Since AEO and GEO are newer channels, performance is evaluated using a mix of visibility checks and real customer feedback.

To track progress, we will:

  • Manually check AI search results each month to see how visibility is changing

  • Review Google Search Console data, including impressions and snippet visibility

  • Compare before-and-after visibility across key search and AI queries

To make sure we can measure real business impact, we’ll also need your input. We ask that you simply ask new customers how they found you (AI search, Google, referral, etc.) and share that feedback with us. This helps connect online visibility to actual bookings.

The first three months are designed as a proving period to build authority and see how this impacts your business. Any work beyond that will depend on clear results that make sense for your service pricing and lead volume. This way, continued work is based on real performance, not assumptions.

Timeline

Audit and Positioning Setup

AEO and GEO Implementation

Reinforcement and Validation

Week 1-2

Weeks 3-9

Weeks 10-12

Week 1 - 2

Week 1

Week 1 - 2

Design Phase

Design Phase

Design Phase

Week 2 - 3

Weeks 2 - 4

Week 2 - 4

Development Phase

Development Phase

Development Phase

Week 4

Week 5-6

Weeks 5-6

QA & Testing

Testing & Deployment

Testing and App Store Approval

Pricing

Next Steps

1

Confirm Scope & Milestones

2

Schedule kickoff date

3

Technical Planning

4

Development and Technical Execution

£2,554

Total Project

Payment Options

Payment Options

Payment Options

Stripe

This proposal serves as a framework for our collaboration. Please review and confirm your agreement to proceed.

Looking forward to working together.

Best regards,

Yev Beg
Yev Beg
Yev Beg

Co-Founder & CEO